Today, Eventscape Inc. presents itself as a construction and manufacturing company, a portrayal that fails to align with reality and consequently leads to misinformation for customers, as well as confusion among employees and partners.

As a result, we have opted for the designation "Architectural Laboratory" for the company, a title that accurately conveys our dual focus on architectural services and sample testing. This choice aptly mirrors our operations and capabilities.

Through a meticulous redesign of the logo and the development of a cohesive corporate identity centered around a construction set motif, we drew inspiration from the superior quality and innovative design evident in the products and structures crafted by the company.

Hence, we recommended a contemporary and visually captivating logo and corporate identity for the company, leveraging the principles of the Golden Ratio and the Phi philosophy.

In crafting our logo and corporate identity, we opted for the regal hue of purple. A fusion of red and blue, purple embodies the vibrancy of joy and celebration represented by red, alongside the sense of security and trust evoked by blue. Moreover, purple resonates with notions of opulence, uniqueness, and creativity, making it an emblem of wealth, individuality, and extravagance.

The numerals in our signature style are derived from the Fibonacci sequence rectangles, a mathematical phenomenon utilized by the ancient Greeks to craft visual patterns that informed their architectural endeavors.

In crafting the logo and designing the imagery for Eventscape Inc., we not only focused on visual aesthetics but also developed a comprehensive strategy encompassing marketing, engineering, and business development to propel the company forward.

The letter 'e' within the logo is elegantly depicted as an 'φ', seamlessly integrating with the PHi and Golden ratio philosophy, creating a visual harmony that resonates with our brand ethos.

Slogan:

"Create extraordinary compositions"

The slogan "Create extraordinary compositions" encapsulates our commitment to pushing beyond conventional architectural limitations, forging distinctive, personalized, and lavish designs that transcend expectations, ultimately delivering unparalleled creativity and innovation.

Who are we?

We are architectural scientists!

Who are we? We're scientists—architectural scientists, to be precise. At Eventscape Inc., every team member embodies the spirit of scientific inquiry, constantly experimenting, exploring, and innovating with our collective expertise, experience, and passion to craft exceptional designs that defy the ordinary.

John Doe isn't just a name without a face, or a stranger in the crowd. Every aspect you encounter—be it the logo, corporate identity, tagline, or slogan—was crafted with care for someone dear and familiar to us.

Before embarking on this journey, we immersed ourselves in the rhythm of our friend and comrade's work, gathering insights and feedback from their clients. Only then did we discern how best to present our creation to the public.

The paralegal profession is intricate, much like the complexities inherent in our judicial and legislative systems. Observing our friend and partner advocate for clients in court felt akin to a game of chess, where every move required meticulous planning and careful consideration.

Hence, the pivotal symbols of the corporate identity and logo were inspired by the elements of a chessboard.

The vibrant hue of the orange chess squares arises from the fusion of two primary colors - red and yellow.

Where would we be without the guidance and support of our parents and family? They impart to us the values and cultural heritage of our society, shaping us into who we become.

Imagining society without ourselves is a daunting task. But who are we, truly? What do we carry within us, and how does our genetic makeup shape both ourselves and our descendants?

GenAmshen is a project that not only fueled our creativity and historical exploration but also prompted deep reflection on our own familial roots. With its modern design and innovative approach to historical data, GenAmshen seeks to uncover the stories of entire peoples.

Prior to embarking on this endeavor, we immersed ourselves completely in historical records and the individual destinies of people. This groundwork was essential for developing a logo that is both simple yet profound, alongside a cohesive corporate identity and website that encapsulates the essence of the project and the rich history of the people it represents.

In crafting the logo, our aim was to underscore the connection of Pontic Armenians to the broader Armenian identity. Thus, we chose to incorporate the symbol of the Armenian sun within an infinity circle, embellished with a symbolic fingerprint.

In shaping the corporate identity, our goal was to underscore the significance of the historical project and evoke an association with the family tree and preceding generations upon encountering the project's design, whether in part or in its entirety.

To achieve this, we incorporated oval elements resembling fingerprints, symbolizing the deep roots of the family tree. For the crown of the tree, we once again utilized the symbol of the Armenian sun. Thus, the semantic tree of the Pontic Armenians was born.

The choice of color scheme for the project was deliberate. To instill trust in the project, we opted for a blue background paired with a subtly grayish shade of white. These complementary colors ensure visual harmony, lending solidity and lightness to the design.

Yellow, renowned for its associations with optimism, happiness, and creativity, played a significant role in our palette selection. Additionally, shades of old gold evoke notions of wealth and ancient heritage, aligning perfectly with the project's objective of uncovering ancestral roots.

Based on these considerations, we crafted a poignant and evocative slogan for the project, prominently displayed on the main page of the website: "Find out your roots!"

As for the project's name, it was conceived by the organizer himself, reflecting a straightforward and easily understandable moniker: GenAmshen.

Slogan:

"Find out your roots!"

Tagline:

"Connecting Generations."

"Movement is life!"

What better facilitates the freedom of movement and strolls in the fresh air than comfortable and lightweight shoes?

How can one experience freedom and lightness when nature has deprived them of a correct body structure?

When movement is limited, how can one fully embrace life's joys? And how can one grasp the concept of ease and comfort after a lifetime of discomfort?

In today's fast-paced world, ease holds immense significance in every aspect of life. Each day, prominent global brands prioritize lightness and comfort as pivotal factors in human existence.

And our footwear epitomizes this perception of the world and its wonders through unrestricted movement.

The core ethos of Cooksville OrthoFeet and Medical Supplies Inc. revolves around the notions of lightness and comfort, as the company's mission is to aid individuals with restricted mobility.

In our design, we aimed to embody a sense of lightness and subtle athleticism, reflecting the foundational principles of our rapidly evolving modern world.

What could be more straightforward and evocative in design than a human footprint for a company specializing in orthopedic care? Thus, the concept of showcasing images of people walking along a trail emerged. From this concept, we developed the advertising slogan: "Help to walk with comfort!"

A Captivating Story of Family Traditions

We all love good stories, especially those with a happy ending. Fairy tales stay with us throughout our lives, whether they are good or bad. What matters most is who told us these tales, for that is how we remember and pass on information from generation to generation.

A Company with a Half-Century History

Drain Water Works is a unique company with a half-century history and family traditions. Traditions in plumbing, to be precise! All the experience this company has acquired has been passed down from father to son, through word of mouth, with personal and unique experiences.

Delving Deep into History

To capture the essence of positioning the company in the overcrowded plumbing services market, we at VOLHA Web Design had to delve deeper into the history of the Drain Water Works family and unveil our vision for the company's brand identity and logo design, as well as style the website while adhering to DWW's traditions.

The Historical Significance of Colors

The color palette of blue and yellow was chosen intentionally. Prussian Blue and Yellow Colors hold immense historical significance in both symbolism and design, so to emphasize the historical process, we chose these colors. Additionally, they complement each other beautifully.

Family Heritage in Brand Elements

We had to put considerable thought into the brand elements to showcase the family heritage. And we succeeded! We incorporated the visualization of Tartan fabric, which holds great significance for family values in the world of textile design. Tartan conveys ancestral heritage, as it is used in Scottish Highland dress for men's Kilts, with patterns belonging to specific families and passed down from generation to generation.

A Simple and Memorable Logo

As for the logo, out of the many options presented by VOLHA Web Design, the client chose the simplest and most recognizable one – a water valve. We fully support Drain Water Work's decision. We also believe that the easier and more understandable a logo and its image are, the simpler and faster it is to remember. And the faster the logo is imprinted in the minds of customers, the quicker the brand becomes recognizable. Consequently, increased brand recognition leads to more customers for Drain Water Works.

A Slogan Reflecting Brand History

By the way! The company's slogan, "Plumbing through generations," came to us during our discussion with the client about the brand's history, so we proposed it immediately, even before embarking on the full Digital Branding process.

The Result of Collaboration

And so, Drain Water Works received a unique branding design, logo, and modern website, while VOLHA Web Design gained experience and a satisfied client.